A gifting experiment

Posy

“A text gets read. A bouquet gets opened.”

Relationship
Our own project
Built in
Under 7 days
Live
Try Posy

Thinking of you.

Someone sends it at nine in the morning, and means it.

Then the day happens.

“Read in two seconds. Buried by lunch.”

“A text gets read.”

“A bouquet gets opened.”

That one line is the whole product. Posy turns the message into something you open, and keep.

Thinking of you

A Posy bouquet of roses, peonies and ranunculus with a handwritten card

There was no simple, free way to send someone a feeling that a text can’t carry.

So we made one, for fun, to see how much a single interaction could hold.

The landing tells the whole idea without a word of explanation.

  • Two sides: a chat on one, a bouquet on the other.
  • The notifications fade away, then the whole message side disappears.
  • Only the flowers remain.

Three steps, about as long as a text, and no account for anyone.

  • Fourteen flowers, each with a meaning.
  • It arranges itself; shuffle for another look, or drag a stem.
  • Wrap it, write the card, send a link. It opens as a sealed envelope.
The live site, recorded in a desktop browser.
On a phone.
The landing: messages fade until only the flowers are left.
Wrap it: style, paper, ribbon.
Wrap it: style, paper, ribbon.
What they see: the envelope opens and the bouquet blooms.
What they see: the envelope opens and the bouquet blooms.

Nothing. Posy is all front, on purpose.

  • Not every idea needs a back office. Knowing when it doesn’t is part of the job.

Lighthouse on the live homepage, desktop, October 2026. The main image appears in 0.7 s.

Lighthouse scores, desktop
Performance99
Accessibility100
Best practices100
SEO100